If you are an indie developer and aren't aware of the excellent online resource that is Pixel Prospector, you are seriously missing out. It's a true goldmine of information and inspiration, it is. What's more, the Pixel Prospector has compiled an invaluable little PDF booklet about contacting the press: the aptly named How To Contact Press. A free offering I can't help but endorse, as it simply makes sense and covers everything from press releases and press emails to who to contact and how to organize a press kit. Invaluable really!